Back in 2015, I landed in Sydney with about $3,000 AUD in my pocket, no English, and a student visa. Honestly, I had no clue what I was doing – I just knew I had to figure things out.
Fast forward almost 10 years, and I’ve somehow built a digital agency that does over $1M a year. It sounds impressive when I say it like that, but the truth is: it’s been a rollercoaster.
We’ve had big wins – building crazy custom integrations, winning gold clients, growing a small team. But we’ve also had plenty of near-death moments: living on overdrafts, praying for invoices to get paid, stressing over whether we’d survive the month.
And now, out of nowhere, things are changing.
This week, we received the purchase agreement from a bigger group that wants to acquire us.
Why This Feels Huge
This isn’t just a “cash out and disappear” deal. It’s more like plugging ourselves into a machine that already has the sales teams, enterprise clients, and resources we never had.
For me personally, it means:
- A stable salary (no more overdraft stress).
- A share of the profit, which could grow a lot bigger.
- Commissions for growth – if we scale, I win.
- TopSMS finally getting real backing, with Wedderburn already saying it’s a priority this year.
- The chance to acquire other agencies and grow into something much bigger than I ever thought I’d be running.
It feels like the difference between owning 100% of something small, or 40% of something that could become massive.
The Trade-Offs
Of course, there are trade-offs.
I won’t have total control anymore. I’ll probably have to work on things I don’t enjoy as much (Salesforce Commerce Cloud isn’t exactly my dream).
But if I’m being honest – the alternative was burning myself out trying to push EUX forward on my own. I could probably keep grinding to $5M ARR eventually, but at what cost? My health? My sanity? My life? Not seing my family ?
With DA group, I get the chance to scale smarter, not harder.
Why I’m Writing This
I don’t want this blog to be the LinkedIn version of my life – the polished, everything-is-amazing kind of story.
I want it to be the real one. The messy, exciting, scary, uncertain version.
Because this is a turning point for me.
I don’t know how the next 3–5 years will go. Maybe we’ll build a $20M ARR agency and sell for a huge number. Maybe we’ll fall flat. But either way, I’ll share it here.
Just knowing I don’t have to kill myself to grow – and that maybe, just maybe, I can start living life on my own terms again.
👉 If you want to follow the journey, subscribe to my newsletter. I’ll be sharing it all.
